Los Angeles · July 17 – August 15, 2026
A pop-up store from Seoul, at The Grove
For four weeks this summer, the Korean beauty houses we carry take over F10 at The Grove — with opening-week offers, weekend flash deals, and a corner of Seoul to try for yourself.
- When
- July 17 – August 15, 2026
- Where
- The Grove · F10
- 189 The Grove Dr, Los Angeles, CA 90036
The programme
Four weeks, four reasons to visit
Each week of the pop-up brings its own offers and events — revealed as the week opens.
Week 4 · August 7–15
Last chance
PR box giveawayFrom Aug 7 · while supplies last
Spend $350+ and the PR box is yours — first come, first served. A Mystery bag counts toward the $350.
Mystery bagFrom Aug 7 · while supplies last
$50 per bag — about 50% off the products inside. First come, first served.
Last chance saleAugust 7–15
Up to 30% off — no further discounts beyond this.
Scoop eventSat Aug 8 · while supplies last
Sachets and remaining miniatures. Spend $50+ and follow on TikTok for one scoop; spend $100+ and follow for two scoops.
Hair styling with ZiaFri Aug 7 & 14 · 6–7 PM
A one-hour session with Zia, Founder & Creative Director of LEEZ Boutique — discover K-beauty hair design.
Discounts vary by brand and product; some items may be excluded.
Prices and promotions subject to change without prior notice.
Promotions run in store for the dates shown, while supplies last.
In store
A corner of Seoul, to try for yourself
Beyond the shelves, the pop-up is a taste of Seoul's beauty culture — drop in for any of these while you're here.
Nail studio
Seoul-style nail art, done while you browse.
Beauty fitting
Find the shades and textures that fit you, with our team.
Personal color analysis
The Korean color ritual — learn the palette that flatters you most.
Makeup class
Small-group lessons in the looks Seoul is wearing now.
DJ sets
Live vibe playlists straight from Seoul's listening bars.
Four-cut photo booth
Korea's beloved photo ritual — four frames to take home.
Coin NORAEBANG
A booth, a mic, and every song you know. Sing one before you go.