The house
TOVEGAN (투비건) is a Korean clean-beauty label built around the idea of "a spoonful of vegetables for your skin." Every product carries PETA vegan certification and uses naturally derived, plant-based ingredients. The brand organizes its skincare into a Colorfood line, where each color (white, red, orange, green, blue) draws on the antioxidant energy of a food group for a specific skin need. TOVEGAN also ties its identity to clean beauty and donation, positioning itself as low-irritation vegan care for sensitive skin.
Why it matters
What sets it apart
PETA vegan certification across the full product range
Naturally derived, plant-based formulas aimed at sensitive, low-irritation skincare
Colorfood concept: each color line built on the antioxidant profile of a food group
Korean clean-beauty positioning that pairs skincare with a donation and sustainability message
Range
What TOVEGAN makes
The product types this house is known for.
Selected products
A closer look
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