Skincare · Korea
KIFT
KIFTKIFT is a Korean skincare brand whose pitch is simple: one product, one easy step.
The house
KIFT is a Korean skincare brand whose pitch is simple: one product, one easy step. The line is built for sensitive skin, with ingredients chosen so a single item can do the work of several. The promise the brand keeps coming back to is skin good enough that you can skip makeup. KIFT has registered all of its products under MoCRA and runs an offline shop in Seoul.
Why it matters
What sets it apart
Multi-solution, all-in-one products that simplify a routine to one step
Formulated with sensitive skin in mind, with carefully selected ingredients
Brand positioning around skin that looks good bare, without makeup
Full MoCRA registration; four items also hold CPNP for the EU
Range
What KIFT makes
The product types this house is known for.
Selected products
A closer look
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