The house
House of B (하우스오브비) is a Seoul-based contemporary home-care brand built around one idea: erase, fill, protect. The name draws on a cluster of B words the brand connects to beauty, Beauty, Bio, Bold, Brilliant and Boundless. Its signature line is a high-concentration mask routine in which you apply an ampoule and then secure a thin face film, a pairing the brand calls a way to deliver a deeper change in a single session. Across its products House of B emphasizes raw-material purity, stating that it invests in top-grade purity of basic actives even though higher purity costs more.
Why it matters
What sets it apart
Face films built on 99% high-purity actives (glutathione, PDRN), with the brand investing in raw-material purity rather than padding the formula
Pairing system: apply the ampoule first, then attach the film, designed to work as a single home-care step
Thin 1mm film format that sits on the skin like a sheet
Sold direct from the official Korean store with worldwide shipping
Range
What House of B makes
The product types this house is known for.
Selected products
A closer look
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