The house
Dear, Klairs is a Korean skincare brand from Wishcompany, founded in 2010 around a single idea: respect for sensitive skin. The brand strips formulas back to proven, gentle ingredients and leaves out artificial fragrance and unnecessary irritants, then runs Primary Skin Irritation Testing across the line. Klairs has stayed cruelty-free since launch and develops vegan formulas, with several products carrying The Vegan Society and Korea Agency of Vegan Certification trademarks. The Blue (Midnight Blue) line, built around guaiazulene, is the brand's calming range for reactive, easily irritated skin.
Why it matters
What sets it apart
Founded 2010 by Wishcompany; cruelty-free since launch and formulated for sensitive skin
Vegan formulas, free from artificial fragrance and unnecessary irritants; PETA and Vegan Society certifications on select products
Blue line centers on guaiazulene (azulene) to calm and soothe sensitivity
Every formula undergoes Primary Skin Irritation Testing, including testing on sensitive skin
Range
What Dear Klairs makes
The product types this house is known for.
Selected products
A closer look
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