The house
Genie the Bottle is a Korean personal care company behind I'm not a baby, a low-irritation line a mom created for her own growing child. The brand sits in the gap between baby products and adult products, focused on kids and tweens whose skin and scalp are still developing. Its core range is built around goat milk and naturally derived ingredients, sold under the I'm not a baby name through the company's own Korean and English stores.
Why it matters
What sets it apart
Made specifically for the kids-and-tweens stage rather than babies or adults, addressing growing scalps and skin that adult or pure-baby products do not target.
Goat milk runs through the line for nourishment and moisture, paired with naturally derived cleansing and care ingredients.
The newer Active All-in-One Wash is a 4-in-1 formula meant to finish a child's shower routine in about five minutes.
Body wash and lotion formulas layer multiple hyaluronic acids for added hydration on dry, sensitive young skin.
Range
What Genie the Bottle makes
The product types this house is known for.
Selected products
A closer look
Cleanser
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